Long-time M.I.A. protege, Rye Rye, has dropped what seems to be her first try at a “pop” track. Rye Rye typically serves up hip hop with some world music flavor (much like M.I.A., surprise surprise), but on “Boom Boom,” she takes those elements and adds a pop-soaked chorus. While the song may add more cheese than what Rye Rye usually drops, the video is, for lack of a better phrase, friggin’ awesome!
The video is heavily influenced by old-school video games like Street Fighter and Mega Man, but throws in an insane amount of random colors and objects (like breakdance-fighting and rainbow-colored mushrooms). At one point, Rye Rye is riding a purple dolphin that shoots LASERS at Rye Rye doppelgangers.
It’s 90% nuts, and 100% awesome.
For fans of: M.I.A., Santigold, Nicki Minaj